SEO & Social Media Marketing Guide for Small Business, 2011 Edition

SEO & Social Media Marketing Guide for Small Business, 2011 EditionYou BUY traffic using pay-per-click (PPC) paid advertising or banners and impression-based ad campaigns. You ATTRACT traffic organically using tactical onsite and off-site search engine optimization (SEO) techniques, and implementing a calculated social networking strategy. If you have a business website – you need this book!

SEO is about marketing. It’s making sure that people who want to buy what you have to sell can find your website.

‘Social’ is the new word-of-mouth advertising. When people talk, Google listens and smiles upon those being talked about. Social marketing is a strategy, not a tool, and…

Why spend hundreds or maybe thousands of dollars every month on advertising? You know that people are researching their purchases online and listening to their friends talk about what they ‘Like’. If your website is not performing well in search results and people are not talking about you…you’re missing the people who are looking for you. My book will show you what you need to do to improve your search results and expand your marketing reach… for less than lunch!

Your website is your most powerful marketing asset and lead generation tool, but ONLY if it is optimized to attract targeted traffic. In the “SEO & Social Media Marketing Guide” you will find out how to build a list of loyal followers – and market to your social network. Learn how to create a lasting, highly effective and compelling lead-generating web presence that will grow exponentially over time…get this book!

…a marvelous tag line for a movie, but it will not get you far on the Internet of 2011. Today you have to build it, optimize it, get links to it, promote it and attract traffic methodically or it will fail. If you’re not confused by what’s happening on the Internet, you haven’t been paying attention. When all this began, THEY said you needed a website, so you got a website. You built it… you waited… but no one came.

When it comes to Internet marketing and creating a website or blog, most people are simply overwhelmed; it’s like drinking from a fire hose. There is just too much information to absorb…

The difference between success and failure online is much smaller than you might imagine. One filename, one keyword, one page title, one link, or one of any of the important SEO variables can literally mean the difference between notoriety…or obscurity. My book shows you how to maximize these variables leaving nothing to chance.

There are countless numbers of self-proclaimed ‘gurus’ promising marketing success and online riches (usually for little or no effort on your part). These guys always pitch some “newly discovered secret”, or a “time-tested” system “guaranteed” to make you a millionaire… blah, blah, blah. 99.9% of those overpriced programs are little more than repackaged, regurgitated pabulum – usually from someone who discovered Internet marketing last year and now proclaims himself an industry expert. Or worse yet, they promote techniques that can ultimately get your website banned from Google.

I co-founded one of America’s first ISPs way back in 1993 and my company created websites for Frito-Lay, Virgin Records, the Texas Rangers and hundreds of small businesses. I authored one of the first Internet business books, The “Complete Small Business Internet Guide”, published by Macmillan and…I have been an online marketing consultant to businesses, TV and NFL personalities since before Larry Page and Sergey Brin launched Google. If you want targeted traffic to your website, digest every word on this page and learn why you need the…

I know what I’m talking about and frankly I’m appalled at the rubbish I see peddled online every day. If you follow my advice, you won’t need start-up capital or an advertising budget and you don’t need to be a technical expert.

My book includes little-known tactics about what it REALLY takes to make a website work and attract targeted visitors. I will show you how to find the best places that will list your website for free, add valuable Google juice and start driving targeted visitors. You will learn cutting-edge tactics that can generate income or leads that’s not tied to the number of hours you work. You won’t need to research or waste months experimenting because I’ve spent years learning how to do it right and I’ll lay it in your lap. Face it, if you don’t change what you’re doing now, you’re going to continue getting what you’re getting. If you don’t like what your getting now – you need to change what your doing.

You’ve read this far because something I’ve said has struck a nerve. Maybe you’re thinking… “What if this guy really does know what he’s talking about?” Well, what would it be worth to you if…

I use a ‘real-world’ example of a small business and cover every major topic of search engine optimization, social networking and the latest online marketing strategies. A few of the topics include:

The U.S. economy is in the tank, but smart companies are making money because they are finding (attracting via SEO) the right prospects…people who are ready to buy. When gold was discovered in California in 1848, more than 300,000 people headed west to find their fortunes. The early “forty-niners” needed only to pan for gold in the rivers and streams because the gold in the gravel beds was so abundant. But that didn’t last long. In a very short time it became necessary to dig deep holes blindly hoping to discover a new vein of gold.

The gold mine that is the Internet has become the biggest marketing opportunity in history, but the easy ways of mining for customers are gone forever. Just like the California ‘Gold Rush’, finding Internet gold now requires digging and a systematic approach to discovering new prospects and channeling them to your website. Today you must compete with billions of websites and blogs, and unless you know how to attract people… Read more…

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